What Does It Take to Get AdWords Certified?

If you are just starting to get into the AdWords space or are already at a proficient level, you probably have looked at or wondered about getting certified in AdWords. At New Jupiter Media, we have six professionals on-staff that are AdWords certified, and we are a...

Short Tail vs Long Tail Keywords

When you’re building your online strategy, you have a lot of factors to take into consideration—clean code for your website, content, social media tags, blog posts, user integration, etc. You may also hear the phrase “content is king.” While this may be true, there is...