This Week In AdWords News

Heads up! AdWords is ch-ch-ch changing as it relates to Mobile PPC, but hey, this is a good thing! This week, Google announced changes to their AdWords, allowing businesses to have more effective campaigns regardless of of time or place (which device) the consumer...

Location Is Key For Your Keywords

You may have heard of the term “geo-targeting” or “geo-segmentation.” This is in relation to a website advertising campaign which is focused on targeting specific location. You may wonder why this is important or if it is relevant to your...